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Poultry meat and eggs have always been the delicious and nutritious protein food for the people of Pakistan. Consequent to the tremendous growth in human population, poultry rearing in the form of backyard farming shifted to organized commercial poultry production activities in sixties. The exponential growth in poultry sector in seventies started from 20 to 30 percent annually, which gradually decreased between 15 to 20 percent during eighties and stabilized at 10 percent annually during and after nineties. The growth is mainly attributed to different incentives, numerous concessions and regular support from the government.

Poultry sector is extremely important sector of Punjab Province. Over 70% of total poultry farming, 80% of egg production, 85% of the feed production and 100% of the poultry processing units are established in Punjab. Punjab being the largest producer of agriculture, and agro residues (molasses, wheat bran, oilseed meals, rice polish, etc) benefits greatly from poultry sector as a consumer of more than 7 million metric tons of agro based residues. It also plays an important role in checking the prices of mutton, beef and pulses etc. Poultry sector contributes substantial employment of over 1.7 million people, pre-dominantly rural youth. It also adds to the social empowerment of the women who can run their own poultry business in the rural area. It also contributes greatly to abridge protein gap addressing national food security and reducing malnutrition.

I feel pleased upon the role of the Directorate of Poultry Research Institute in addressing problems of commercial and rural poultry sector through effective extension services, disease surveillance and its control, rural poultry development, skilled manpower generation through need based trainings and introducing innovative concept of regulatory control in poultry sector. I am fully satisfied with the work performed by the Directorate, which is in line with requirement of the time and parallel to the advances in the regional countries and the world. I congratulate the team of the Poultry Research Institute and expect to keep up the momentum of their work under policy framework for the best interest of all stakeholders.

Sardar Hasnain Bahadar Dreshak
Minister, Livestock & Dairy Development Department

Poultry sector is one of the vibrant segments of livestock sector in Pakistan. This sector provides employment (direct /indirect) to over 1.5 million people. The current investment in Poultry Industry is more than Rs. 700 billion. Poultry has not only been a balancing force to keep check on the prices of mutton and beef, but also serving as backbone of agriculture sector, as it consumes over 7 million metric tons of agro residues. Poultry meat contributes 31 percent of the total meat production in the country. The poultry has contributed 1.4 percent in GDP during 2017-18 while its contribution in agriculture and livestock value added stood at 7.5 percent and12.7 percent respectively. Poultry sector of Pakistan has a very bright future because the per capita consumption of poultry meat and eggs is still very low when compared with developed countries. It is estimated that there exist a gap of 5.69 kg meat and 93 eggs when compared with availability in developed nations.

Punjab Government has the credit to led poultry development activities in Pakistan a way back in 1975 with the vision “To support poultry development in a policy environment through public investment and inducing private capital / initiatives in the sector for poverty alleviation, food security and generation of exportable surpluses”. Resultantly, Punjab Province contributes almost 73% of poultry farming investment in the country.  In the post 18th Amendment scenario, much needed breathing space has been created and now under a policy framework, the Directorate of Poultry Research Institute of Livestock & Dairy Development Department contributes towards economic growth through enhancing production of poultry products,  introducing improved husbandry practices,  control of poultry diseases through effective surveillance diagnostic and control measures, improved extension services,  improved marketing through processing value addition and supply chain management, human resource development and focus efforts on regulatory control in poultry sector to meet international standards for achieving food security.

Nadeem Irshad Kayani
Secretary, Livestock & Dairy Development Department

Poultry sector is extremely important sector of Punjab Province. Over 70% of total poultry farming, 80% of egg production, 85% of the feed production and 100% of the poultry processing units are established in Punjab. Punjab being the largest producer of agriculture, and agro residues (molasses, wheat bran, oilseed meals, rice polish, etc) benefits greatly from poultry sector as a consumer of more than 7 million metric tons of agro based residues which in turn helps them keeping the cost of production of sugar, wheat flour, rice, corn, and edible oils etc. and rationalizing the prices of principle food items. It also plays an important role in checking the prices of mutton, beef and pulses, any adverse effects on poultry would have adverse effects on principle food items like sugar, wheat flour etc. In addition, Poultry sector contributes substantial employment of over 1.7 million people, pre-dominantly rural youth. It also adds to the social empowerment of the women who can run their own poultry business in the rural area. It also contributes greatly to abridge protein gap addressing national food security and reducing malnutrition.

Keeping in view the significance of poultry, Punjab Government under Livestock & Dairy Development Department has the credit to lead poultry development activities in the country and laid the foundation of the Directorate of Poultry Research Institute for continuous support and facilitation in the development of Poultry Industry in Pakistan.

Dr. Abdul Rehman
Director, Poultry Research Institute Rawalpindi